The entry point for the City’s next campaign to expand awareness of the City’s curbside recycling program is earning awards.
The City’s 30-second video was awarded second place in the category of Public Service Announcement (PSA) for operating budgets under $200,000 by the National Association of Telecommunications Officers and Advisors, a local government professional organization that provides support to government agencies.
This followed winning an Award of Excellence earlier in the month with the City/County Communications and Marketing Association (3CMA) at its annual conference and Savvy Awards ceremony in the PSA category for cities with populations under 100,000.
The video’s director, Geoff Montgomery, was honored during the regular meeting of the Yuma City Council on Wednesday.
The video runs as a Public Service Announcement (PSA) on the City of Yuma government cable channel, City 73, as well as online and on local broadcast and cable stations.
Featuring a young child excited to see the City of Yuma solid waste and recycling driver on his route, the video PSA is helping to launch the “Out of the Green, Into the Blue” campaign, stimulating awareness of the City’s curbside recycling program. It was shot, produced and directed by Geoff Montgomery, video production and operations specialist with the City.
In the coming weeks, residents will be asked to share what items they’ve learned they take out of their green (trash) barrels and instead place into their blue (recycling) barrels on the City’s official Facebook, Twitter and Instagram accounts. Weekly features during the City News Thursday radio program on KCYK, AM 1400, will ask listeners to determine whether a particular item recycles or not.
This year, the City’s solid waste division completed delivery of green barrels to remaining single-family homes receiving the City’s residential solid waste service, reducing shared barrels to a few locations with multi-family dwellings and completing the conversion of waste pickups in alleys to waste and recycling pickups on street curbs.
For some families, additional use of the recycling bin may be crucial to managing the available space in the garbage containers between weekly pickups.